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How it all started

Founder & CEO, Lori Shao

Finli was founded by Lori Shao, a veteran of the fintech industry and most importantly, a mother of two wonderful children.

Every time Lori and her friends got together, all they could talk about was how expensive their kids were — from daycare to piano lessons, everything was getting pricier.

Lori noticed that despite the bills piling up, the majority of gift-giving on birthdays and holidays was still focused on toys that would probably just end up collecting dust.

What parents really needed was a way for friends and family to contribute directly to the classes and experiences their children loved.

They say it takes a village to raise a child -- Finli is the digital village that empowers families to ensure that every dollar given makes a meaningful impact.