How it all started
Founder & CEO, Lori Shao
Finli was founded by Lori Shao, a veteran of the fintech industry and most importantly, a mother of two wonderful children.
Every time Lori and her friends got together, all they could talk about was how expensive their kids were — from daycare to piano lessons, everything was getting pricier.
Lori noticed that despite the bills piling up, the majority of gift-giving on birthdays and holidays was still focused on toys that would probably just end up collecting dust.
What parents really needed was a way for friends and family to contribute directly to the classes and experiences their children loved.
They say it takes a village to raise a child -- Finli is the digital village that empowers families to ensure that every dollar given makes a meaningful impact.